UXDI Project Research
The UX design process for a holiday booking website begins with extensive research. This involves conducting surveys, interviews, and user testing to gather insights and data on users' needs, goals, pain points, and preferences.
Competitive Benchmark 1
Competitive Benchmark 2
Research Activities
- Developing user personas: Creating detailed profiles of different types of users to understand their behavior, motivations, and preferences
- Mapping user journeys: Analyzing users' interactions with the website, identifying pain points, and areas for improvement.
- Conducting competitor analysis: Studying the competition to identify strengths, weaknesses, and areas of differentiation.
User Interview 1
User Interview 2
Survey results
Affinity Diagram 1
Affinity Diagram 2
Affinity Diagram 3
Affinity Diagram 4
Affinity Diagram 5
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